Jewelers who hope to sell more platinum bridal may want to try dropping some familiar names at the counter: Think Hollywood starlet Reese Witherspoon, country crooner Carrie Underwood, True Blood star Anna Paquin or big-screen siren Megan Fox.
Your customers know who these famous ladies are, and chatting about them offers a prime opportunity to remind customers that each of these A-listers got engaged with rings made of the metal known for its pure-white luster.
Hottest off the presses are two holiday season engagements featuring dramatic diamonds set in platinum. One bride-to-be is country star LeAnn Rimes, who is sporting a 5-carat oval ring surrounded by pavé diamonds and set in platinum, created by jeweler Brent Polacheck.
The other big engagement is actress Reese Witherspoon, who is destined to walk down the aisle with Hollywood agent Jim Toth wearing a platinum diamond ring featuring a rare, 4-carat Ashoka diamond by William Goldberg. With 62 facets and elegant rounded corners, the Ashoka resembles an elongated cushion cut, but is very rare because 40 to 60 percent of the rough diamond must be cut in order to make it.
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