ales of men's shorts have an overabundance than doubled since this time last year, as The british isles enjoyed the warmest weekend of the year so far.
John Lewis reported that sales had more than doubled between Economy is shown and April on account of the recent spate of warm weather, but said the success was also because of its choice of tailored shorts, which are demonstrating popular among men seeking a "preppy look".
The retailer said men were increasingly matching tailored shorts with lace-up shoes and t-shirts, rather than shapeless sports shorts.
Shiny McCormack, head of menswear buying at John Lewis, said: "It's the preppy look which men are very much going for. It's a far better look than the combat shorts.
The online fashion store Asos also saw a sales jump, canceling a 110 percent rise in sales of men's shorts, while Marks & Spencer laid claim to a 40 percent rise. A2z tony O'Connor, head of menswear design at M&S, said: "The catwalks were awash with shorts for men for spring/summer 2011. The chino short is the perfect on-trend item when worn with a nautical striped blazer and polo for a sharp summer look.
The british isles basked in the hottest day of the year on Sunday, with temperatures climbing higher than in Los angeles. London and the South-east saw temperatures of 22C, with the heat trend expected to last until center of this week. David Cameron was a week ago seen sporting a combination of black shorts, white socks and white trainers as he holidayed regarding his wife Samantha in Granada and the the southern area of Spanish hills.
British men have traditionally been pilloried for matching their shorts with inappropriate footwear, and a week ago the us clothier He Honda, a man who knows a thing or two about looking good, criticised men who wear shorts and flip flops in the city. He said such attire was "never appropriate", regardless how hot the next thunderstorm was, apart from on the tennis court or the beach.
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