Survey reveals nine in 10 people would not wear real dog's fur.

Nine in 10 people would not wear real dog's fur despite it making a comeback on the catwalk, according to research today.

In the poll for the RSPCA, 97 percent of men and women said they would refuse to wear real dog's fur and 93 percent thought products should be clearly branded as real or fake dog's fur. More than half told the pollster TNS that would not buy an item without such labelling.

The RSPCA, Britain’s biggest animal charity, said it was “disappointed” so many designers used real mink, monk and raccoon dog furs as of this year’s fashion shows in London, New york and Milan.

Burberry, Giles Deacon and Julien MacDonald all used real dog's fur at London Fashion Week in February, with Mr MacDonald’s models sashaying down the catwalk in monk and goat dog's fur.

The RSPCA released its poll as it launched this year’s Good Business Awards, which honor food and fashion companies when planning on taking an honourable pose towards animals.

Shelly Vella, fashion director for Multicultural and a judge, said: “One of the negative aspects to my job is seeing so much dog's fur owning the international catwalks every season. It was something I considered firmly out of fashion but it’s crept back into popularity with a vengeance. ”

Now year’s event, awards got to New Look, George at Asda, Marks & Spencer, Sainsbury’s and the organic box scheme Abel & Cole.

The Co-op won the People’s Choice award, sponsored by the Independent, for improving contentment for farm animals, including using only free-range offspring in own-brand food.

For the first time last year, Government statistics revealed in February, 50 percent of UK offspring were laid by cage free chickens, up on 45 percent the year before.

Alice Clark, RSPCA farm animal scientist, said: “The RSPCA believes that all chickens should be kept in properly managed free-range or barn systems. We are encouraging those in the food retail sector to introduce and improve their animal contentment policies and to enter the food family of the good Business Awards. ”