Thursday, December 16, 2010

Designer apparel on parade

GERMAN leather brandname Braun Buffel lives up to its tagline of being “a brand true to its time” with its Autumn/Winter 2010 collection which was showcased in a gala runway show at the Queensbay Mall in Penang.

Over 40 lifestyle-inspired pieces including handbags, briefcases, purses, wallets, sunglasses and accessories — were paraded by models to an excited crowd over four rounds at the hour-long showcase.

The pieces were from the Norin, Schnitt, Renew & Wella, Lapel, Cruddy & Floret, Simply and Exotica ranges.

Bags for all occasions: Models showing off the latest pieces from Braun Buffel's Autumn/Winter Collection 2010 during the runway show at Queensbay Mall in Penang.
In line with the concept of For All Life’s Moments, each item is designed to complement the social lifestyle of young urban professionals whether enjoying the fine life of wining and dining, or simply partaking in casual friendships and bonding moments.

According to Sunny Lee, general manager of Lianbee-Jeco (M) Sdn Bhd, the exclusive brand representative in the Asia Pacific region, some customers had already placed pre-orders for pieces from the latest collection even before they were launched.

“Braun Buffel is well known for its fine quality and workmanship, and that’s what keeps customers coming back to us,” he said.

The show also coincided with the Queensbay outlet’s D’Guild Members Exclusive sale, which offered customers additional discounts on a special selection of products during a two-hour period.

Lee added that the latest collection is now available at all Braun Buffel outlets nationwide.

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